Identifying and using persuasive techniques in an argument

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Edit   Delete - Last Modified By: JCA at 1/11/2013 7:38:34 PM

ISSUES

How does an issue arise?

Do attitudes change in society?

What was acceptable 20 years ago that is no longer acceptable?

*no seat belts in cars

*high road toll

*sexist attitudes

*junk food

Sometimes because we have the science we learn that what was once considered harmless is now harmful.

DISCUSSION - TATTOOS

Discuss your views about tattoos.

Have they always been acceptable?

What has changed?

Do you consider them ugly or a form of self-expression?

At what age should people be able to have a tatoo?

What is your parent/s' view?

Consider the following :

http://www.sunsmart.com.au/clare-oliver

How does one young woman's story make a difference?

What is the issue?

USING PERSUASIVE LANGUAGE

Read the following editorial and identify some persuasive techniques.(I have highlighted some in bold)

How effective is the headline below?

Solarium ban a victory for good sense

Ted Baillieu’s announcement that Victoria will join New South Wales and South Australia in phasing out solariums from 2014 is welcome news. The evidence that solariums emit dangerous levels of UV radiation and contribute to cancer is incontrovertible. Recent research indicates that the rate of melanoma is 87% higher in people who use a solarium before the age of 35 than in those who have never used a solarium.

Strong public campaigns run over the last few decades have been very successful in raising the awareness of the Australian public of the risks of excessive sun exposure. We are all aware now of the importance of sunscreen, of covering up in the sun and of avoiding it altogether in the hottest part of the day. But many people remain unaware that tanning in a solarium can have equally fatal consequences.

The tragic 2007 death of 26-year-old Clare Oliver due to solarium-induced melanoma went some way towards highlighting the dangers of solariums. Prior to her death, Clare worked tirelessly to raise awareness among members of the public about the link between solarium use and skin cancer. The government’s decision to ban solariums is a fitting tribute to this work and to Clare’s memory.

It seems all the more absurd to subject oneself to such abuse when a far cheaper and safer alternative exists. It’s called spray tan. More radically, individuals could simply learn to embrace the skin tone they were born with, recognising that in this day and age the unnatural leathery brown (or worse, orange) look is well and truly passé. As for solarium and salon owners, while they are to be pitied for the loss of their livelihood, such pity in no way equals the pity we ought to feel towards victims of solariums – people such as Clare Oliver, who paid the ultimate price for the pursuit of superficial beauty. Indeed, if solarium owners continue to pursue profit at the expense of the public’s health, now that the evidence is well and truly in as to the damage they are causing, they are to be condemned for their callousness.

The only regret that should be felt about a ban on solariums is that it wasn’t done sooner, that we might not have lost so much precious potential in the form of vibrant, tragic individuals such as Clare Oliver. The fact that such needless deaths will soon be a thing of the past is a matter to be celebrated, and the government is to be commended on their decision, which is a true victory for compassion and good sense.

CONSIDER :

What is the editor's main contention regarding solarium use?

Discuss your ideas with a partner.

Write techniques on white board to share with class.

For home learning begin your own outline of the Oral Presentation OR written argument and consider what persuasive techniques you might use.

 


Edit   Delete - Last Modified By: JCA at 1/11/2013 7:40:02 PM

 

ISSUES

How does an issue arise?

Do attitudes change in society?

What was acceptable 20 years ago that is no longer acceptable?

*no seat belts in cars

*high road toll

*sexist attitudes

*junk food

Sometimes because we have the science we learn that what was once considered harmless is now harmful.

DISCUSSION - TATTOOS

Discuss your views about tattoos.

Have they always been acceptable?

What has changed?

Do you consider them ugly or a form of self-expression?

At what age should people be able to have a tatoo?

What is your parent/s' view?

Consider the following :

http://www.sunsmart.com.au/clare-oliver

How does one young woman's story make a difference?

What is the issue?

USING PERSUASIVE LANGUAGE

Read the following editorial and identify some persuasive techniques.(I have highlighted some in bold)

How effective is the headline below?

Solarium ban a victory for good sense

Ted Baillieu’s announcement that Victoria will join New South Wales and South Australia in phasing out solariums from 2014 is welcome news. The evidence that solariums emit dangerous levels of UV radiation and contribute to cancer is incontrovertible. Recent research indicates that the rate of melanoma is 87% higher in people who use a solarium before the age of 35 than in those who have never used a solarium.

Strong public campaigns run over the last few decades have been very successful in raising the awareness of the Australian public of the risks of excessive sun exposure. We are all aware now of the importance of sunscreen, of covering up in the sun and of avoiding it altogether in the hottest part of the day. But many people remain unaware that tanning in a solarium can have equally fatal consequences.

The tragic 2007 death of 26-year-old Clare Oliver due to solarium-induced melanoma went some way towards highlighting the dangers of solariums. Prior to her death, Clare worked tirelessly to raise awareness among members of the public about the link between solarium use and skin cancer. The government’s decision to ban solariums is a fitting tribute to this work and to Clare’s memory.

It seems all the more absurd to subject oneself to such abuse when a far cheaper and safer alternative exists. It’s called spray tan. More radically, individuals could simply learn to embrace the skin tone they were born with, recognising that in this day and age the unnatural leathery brown (or worse, orange) look is well and truly passé. As for solarium and salon owners, while they are to be pitied for the loss of their livelihood, such pity in no way equals the pity we ought to feel towards victims of solariums – people such as Clare Oliver, who paid the ultimate price for the pursuit of superficial beauty. Indeed, if solarium owners continue to pursue profit at the expense of the public’s health, now that the evidence is well and truly in as to the damage they are causing, they are to be condemned for their callousness.

The only regret that should be felt about a ban on solariums is that it wasn’t done sooner, that we might not have lost so much precious potential in the form of vibrant, tragic individuals such as Clare Oliver. The fact that such needless deaths will soon be a thing of the past is a matter to be celebrated, and the government is to be commended on their decision, which is a true victory for compassion and good sense.

CONSIDER :

What is the editor's main contention regarding solarium use?

Discuss your ideas with a partner.

Write techniques on white board to share with class.

For home learning begin your own outline of the Oral Presentation OR written argument and consider what persuasive techniques you might use.