Marketing food and influence

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Edit   Delete - Last Modified By: ksz at 21/10/2013 3:55:01 PM

Google a variety of food advertisements on the internet and discuss how these ads may influence people to buy.

Watch  TV food advertisements on your home TV and describe what you see.  Comment on the following

  • who was the ad targeting?
  • how did the ad target this group?
  • what tactics did the ad use to influence food choice?
  • would this ad influence your food choice?
  • do you think the ad is ethical?
Edit   Delete - Last Modified By: ksz at 21/10/2013 4:13:33 PM

What to be aware of when choosing food.

Design an ad that helps people understand what they need to be aware of when choosing food.

The Nutrition Australia website may be useful.

Edit   Delete - Last Modified By: ksz at 21/10/2013 3:02:48 PM

Listen to u tube clip "how junk food marketers target our kids".

Summarise the key points mentioned.

Edit   Delete - Last Modified By: ksz at 21/10/2013 4:07:34 PM

See learning bites work space for

Food advertsing examples doc.

DIscuss how these ads influence peoples food choices.

Edit   Delete - Last Modified By: ksz at 21/10/2013 3:48:44 PM
In groups of 3 design your own food ad and discuss the reasons why you believe your ad will influence people to purchase.
Edit   Delete - Last Modified By: ksz at 21/10/2013 4:14:39 PM

Using the Nutrition Australia Website, research key factors that need to be considered when making food choices.

How might these factors help people to be less influenced by food advertising?